Visual kei / emotional rock gets a fresh serotonin-overdrive injection as スノウスマイル drop the MV for endorphin, a title that keeps its English meaning: the brain’s own feel-good chemical, now apparently available in eyeliner, distortion, and existential stage lighting. Built around the concept 幸福のジレンマ — “the dilemma of happiness” — the track turns pleasure into pressure, letting shimmering melody and dramatic VK tension wrestle like two guitarists fighting over the last delay pedal. endorphin marks their debut statement, with the band already setting up their first sponsored event What Is Happiness? at Ikebukuro BlackHole on August 7, 2026.
