#j-rock #alt idol unit
IX‑ALICE, a Japanese food-education idol project formed by students of Hokkaido Bunkyo University’s Nutrition & Health Department, has just released the official music video for their new song “FULL MOON.” The title evokes nocturnal phases and metaphorical transformation, and the MV wraps that concept in visuals that feel equal parts lunar glow and emotional resonance — a striking departure from their usual food-centric messaging.
Though IX-ALICE was originally created to promote 食育 (shokuiku, food education) as part of a university initiative, their work often incorporates broader themes of growth, encouragement, and personal evolution — a dichotomy evident in FULL MOON’s focus on graduation and moving forward beyond the classroom setting.
